AI SEO Off-page Optimization Services

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are strategies that make your brand, products, and expertise appear in AI-generated responses on platforms like ChatGPT, Google AI Overviews, and Gemini, rather than only in traditional search result links.

Yes, it's a different layer. Traditional SEO optimizes for blue-link rankings on Google. GEO/AEO targets the answer layer: how AI engines parse, trust and cite your brand when generating responses. It works best alongside organic SEO, and the activity involved follows search best practices, so it can support your Google visibility as well. People who discover your brand in AI answers also tend to search for it directly on Google.

Mention: an AI answer names your brand in its response, for example when ChatGPT lists your brand among the options it recommends for a search.

Citation: an AI answer links to or lists your website as a source for the information it gave.

A brand can be mentioned without being cited, and a site can be cited without the brand being recommended. They're related but different, and they're driven by different kinds of work.

I target mentions. My campaigns are off-page work: guest posts, website features, videos, community posts and press releases on third-party sites, and off-page work focuses on getting your brand mentioned. Citations are driven mainly by on-page GEO, which means optimizing the content on your own website so AI engines pull from it and link to it. My campaigns don't change your website.

If you want to work on citations, I offer a separate On-Page Content & Technical Rewrite Plan for it.

Some keywords only get website citations in AI answers, with no brands named. For those keywords an off-page campaign has little to work with, because brand mentions aren't happening in the first place.

If you would like your website cited for the keywords, I have an On-Page Content & Technical Rewrite Plan for it.

If you want to work on citations, I offer a separate On-Page Content & Technical Rewrite Plan for $149 per page. I rewrite the page on your website targeting the keyword and give you technical recommendations, such as schema markup and page structure, and you implement them. I don't need access to your website. Just mention it when you fill out the contact form below

One campaign targets one keyword across ChatGPT, Google AI Overviews & Gemini. It has three parts: pre-campaign reports (Keyword Visibility, Competitor Visibility and Citation reports), the campaign itself (guest posts, videos, social and brand mentions), and post-campaign reports (an Activity Report and a Visibility Tracking Report). The full list for each plan is in the pricing section above.

Both plans target one keyword and include the same pre-campaign reports (Keyword Visibility, Competitor Visibility and Citation), the same post-campaign reports (Activity and Visibility Tracking), a guest post on a website frequently cited by LLMs, a YouTube video, and the full set of additional posts.

Advanced adds:

Features on USAToday.com, StreetInsider.com, MSN.com, Yahoo Finance and APNews.com, a Wikipedia mention, and 200+ brand mentions via press releases. It also doubles the social signals and the brand mentions on Reddit, Quora, Medium and YouTube, from 10 each to 20 each.

If you have questions about which plan to choose, send me your keyword and I can suggest before you decide.

AI engines lean on sources they already trust. I publish on high-authority websites that AI platforms frequently cite, and position your brand as a top pick alongside competitors that already appear in AI answers for that term. Being named next to those competitors (co-citations and co-occurrences) on a site the AI already trusts helps your brand get surfaced, even if it's new.

I researched 200,000+ websites and narrowed them to a list of 100+ that are frequently cited by LLMs and also help websites rank higher on Google. Most of them are DR 50+ with 10,000+ traffic. I've also tracked over 1 million queries and keep a continuously updated list of the websites referenced by ChatGPT, Perplexity, and Google AI Overviews, so your content goes on sites AI engines actually pull from.

Each type of content gives AI engines a different kind of signal:

Video. AI models pull citations from video independently of the written web, so covering a topic in both formats shows depth and consistency that text alone can't.

Community mentions (Reddit, Quora, YouTube, Medium). AI models cite these platforms constantly, sometimes more than actual websites. They read as genuine third-party discussion rather than brand marketing.

Social signals. Shares don't move rankings directly, but they signal real engagement to AI models and help fresh content get crawled and indexed faster.

Press releases. Third-party validation carries more weight than anything a brand says about itself, and press releases are often re-syndicated, which widens your footprint.

Which of these are included depends on the plan you choose, so check the plan details in the pricing section.

When someone asks an AI engine a question, it doesn't answer from a single page. It expands the question into many related ones and pulls from dozens of angles. This is known as query fan-out. A brand that is covered across those related angles shows up for more than one question.

That's why a campaign spreads your keyword across articles, video, social and community content instead of relying on one page, and why many clients follow a first campaign with campaigns for related keywords.

Your focus keyword is targeted through the guest post, the high-authority website features, the YouTube video and the press release mentions.

The fan-out queries, the related questions AI expands your keyword into, are targeted through the rest of the posts (LinkedIn, YouTube, Medium, Quora, Facebook Page, Google Sites, Substack, Tumblr, Blogger and WordPress).

Which pieces you get depends on the plan you choose. Growth and Advanced both include the guest post, the YouTube video and the full set of additional posts. The website features and press release mentions are in Advanced.

Before the campaign, you get a Keyword Visibility Report, a Competitor Visibility Report and a Citation Report, which show your starting point and the sources AI engines currently cite. After the campaign, you get an Activity Report detailing the work completed and a Visibility Tracking Report showing where your brand appears in AI answers for your keyword.

High-value, low-volume, buyer-intent keywords: the terms people search right before they're ready to buy, rather than broad terms with big volume numbers. Lower competition means I can build real topical authority quickly instead of fighting sites with a decade's head start. And because AI models weigh relevance and specificity heavily, a focused, highly relevant keyword tends to perform better than a broad, shallow one. This is also why each campaign targets one specific keyword.

Yes. Send me the keyword (or a list of keywords) you want visibility for. I check whether AI answers mention brands for it, and once you've chosen a plan, I begin the campaign.

Across the 25+ businesses I've worked with, clients have seen increases in leads and sales ranging from 128% to 220% over a period of six months. In one case, a client's monthly traffic grew from 18,000 to 99,000 visitors, driven by LLMs.

These are past client results, not a promise. Outcomes depend on your industry, how competitive your keyword is, and where you're starting from, which is why I don't guarantee results.

No. Whether an AI engine mentions your brand depends on factors I don't control, including how the engines update, your competitors, and your brand's existing reputation. What I commit to is the full scope of work listed for your plan, delivered and reported on. I don't promise rankings, mentions or a specific timeline.

However, across the 25+ businesses I've worked with, clients have seen increases in leads and sales ranging from 128% to 220% over a period of six months. In one case, a client's monthly traffic grew from 18,000 to 99,000 visitors, driven by LLMs.

Each campaign is a defined scope of work. If your keyword hasn't moved after a campaign, you can reorder it, and the post-campaign Visibility Tracking Report will show you where it stands. If it has ranked, you can move on and order a campaign for your next keyword.

It's a one-time payment per campaign, with no subscription and no lock-in. Many clients reorder every month, either to keep working on a keyword that hasn't ranked yet or to start a new keyword once one has.

It's built for that. If you're already targeting 50 or 60 keywords for a client on Google, send me the same list. I run AI search campaigns for those exact keywords, so your client is ranking organically and also showing up in Google AI Overviews, ChatGPT and Gemini. You don't need a new keyword strategy or a new story for your client. Choose the plan you want for each keyword, and you can start with your priority keywords and add more as you go.

Fill out the contact form below or email russell(@)whlinks.com with your website, the keyword or keyword list you want to target, and the plan you'd like. I'll check your keywords and respond within one business day with next steps.